Cambridge IGCSE Business Studies Marketing Bundle | Unit 3 | 4 Lessons | 2024-2026

Save 15+ hours of planning with this complete Unit 3 Marketing bundle. Covers all key marketing topics from the 2026 Cambridge IGCSE Business Studies (0450) syllabus using engaging, structured, and exam-ready resources.

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What’s Included

4 complete PowerPoint presentations (over 120 slides total)
Real-world case studies connecting theory to practical examples
Curated video links to reinforce learning with multimedia
Interactive activities to encourage student participation
Exam-focused materials to build assessment confidence
Fully editable format to adapt for your classroom style
Ready-to-teach format with no additional planning required

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Full Unit 3 Marketing Coverage
3.1 Marketing, Competition and the Customer

Market identification and customer needs
Niche vs mass marketing
Market segmentation approaches

3.2 Market Research

Primary and secondary research methods
Sampling techniques and analysis
Data interpretation and reliability

3.3 The Marketing Mix (4Ps)

Product, pricing, promotion and place
Product lifecycle and USP development
Pricing methods and promotional strategies
Distribution and e-commerce

3.4 Marketing Strategy

Changing customer needs and market environments
Technology in marketing
Legal controls and international markets

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Perfect For

Cambridge IGCSE Business teachers (0450 syllabus, 2026 exams)
International school educators teaching marketing concepts
Teachers needing complete marketing unit coverage

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Why Teachers Choose This Marketing Bundle

Fully aligned with the 2026 IGCSE Business Studies syllabus
Comprehensive coverage of every marketing topic
Real-world relevance with up-to-date examples and case studies
Time-saving design - download and teach instantly
Student-friendly approach makes abstract concepts accessible
Created by experienced IGCSE Business educators

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Ready for 2026 Exams
Complete marketing lessons available for immediate use.
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Complete Course Coverage
Need all six units? Get the Complete Cambridge IGCSE Business Studies Bundle (2026 Exams): https://www.tes.com/teaching-resource/cambridge-igcse-business-studies-0450-complete-teaching-bundle-24-powerpoint-lessons-save-70-hours-2024-2026-13268310

Browse all Cambridge Business resources: https://www.tes.com/teaching-resources/shop/business_alevels_resources

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