Design & Media Studio: A student workbook

Unit & Chapter OverviewUnit 1:See and Communicate

Ch 1: The Brief, the Audience, and the Process
Ch 2: Elements, Principles, and Shape Language
Ch 3: Color and Type (Grayscale checks & pairings)
Ch 4: Hierarchy, Composition, and the Grid Unit 1 Assessment

Unit 2: Build the Brand
Ch5: Simple, Memorable Marks (Design Diet & Recall tests)
Ch 6: Scalable Marks and Negative Space (Shrink & One-Color testing)
Ch 7: Vector Craft: Building the Mark (Boolean operations & Bézier math)
Ch 8: The Identity System and Brand Guide

Unit 2 Assessment
Unit 3: Image, Layout, and Output
Ch 9: Layers, Selections, and Non-Destructive Editing
Ch 10: Retouching and Color Correction, Honestly (Histograms & ethics)
Ch 11: Layout, Grids, and Styles (Paragraph/Character styles & parent pages) Ch 12: Export for Screen and Print (Resolution, Bleed, RGB vs CMYK)

Unit 3 Assessment
Unit 4: Persuade
Ch 13: Consumer Behavior and Emotional Design (Motivation mapping)
Ch 14: First Impressions, Trust, and Calls to Action (A/B testing)
Ch 15: Print Ads, Posters, and Packaging (Package nets / die lines)
Ch 16: Social Graphics and Thumbnails (Safe zones & Alt text) Unit 4 Assessment
Unit 5: Capture and Edit
Ch 17: Photography: Composition, Light, and Settings (Exposure triangle)
Ch 18: Pre-Production: Script, Storyboard, and Shot List (Two-column scripts) Ch 19: Video: Shooting, Editing, Pacing, and Titles (Coverage & J/L cuts)
Ch 20: Sound and Motion (Audio waveforms, ducking, keyframes & easing) Unit 5 Assessment Unit 6: Design for People
Ch 21: User-Centered Design and Accessibility (WCAG 2.2 AA standards)
Ch 22: Navigation, Wireframes, and Prototypes (Site maps & card sorting)
Ch 23: Publishing, Distribution, Rights, and Ethics (Copyright, Creative Commons & metric math)
Ch 24: Portfolio, Careers, and the Pitch (Case study structure & 5-minute pitch) Unit 6 Assessment Back Matter: Full 200+ Term Glossary, Complete Answer Key, and Reference Sources.