A 55 page PowerPoint presentation revising over the key topics within theme 1 including Meeting Customer Needs (niche vs mass market, market research, market positioning), Market (supply & demand, price elasticity, income elasticity), Marketing Mix (design mix, distribution, pricing strategies, promotion, strategies), Managing People (approaches to staffing, recruitment, organisational design, motivation, leadership), Entrepreneurs (characteristics, business ownership, objectives)
The PowerPoint includes key points to revise, interactive activities as well as multiple case studies with exam-style questions. This can be used over multiple lessons to contribute towards an end of year mock, or towards paper 1 revision.
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£5.00