EDUQAS AS COMP 2: SEC C, ONLINE MEDIA 'ZOELLA' INDUSTRY AND AUDIENCE VLOGS/WEBSITES

Lesson 9-13: This QUAD lesson concludes the series of lessons looking at vlogs/blogs and ‘Zoella’’. It covers:

-The 5 most successful marketing socials used by influencers.
-Starter task assessing key terms/concepts students (retained learning).
-OWNERSHIP AND MANAGAMENT OF ZOELLA.
-Late Night Woman’s Hour episode on Zoella.
-Psychographics
-ABC1/C2DE
-Fandom
-MERCHANDISING AND DIVERSIFICATION
-VLOGS, ONLINE REVENUE AND ETHICAL ISSUES
-Pre-Roll Ads/Overlay adverts/ Display adverts or banners.
-Subbing and endorsements
-INDUSTRIAL THEORISTS: CURRAN AND SEATON
-To what extent do you think Social Influencers impact people’s buying habits? Consider audience in your answer.
-Brand identity and the Zoella Christmas calendar controversy.
-Two documentary viewings to aid in resreach task.
-Advancements in Online Media and new theorists (as well as a familiar face in Year 13) to bolster up your theorists!
-DAVID GAUNTLETT: WEB 2.0.
-HENRY JENKINS: CONVERGENCE AND PARTICIPATORY MEDIA
-Regulation of online media, You Tube safety features and types of regulation.
-CAP/OFT/ASA

• Zoella’s most up-to-date audience data on ‘Trackalytics’.
• Exploration of 5 marker/ 15 marker past questions with a help slide on both. Studnets sit mock and peer assess after.

THIS POWER POINT INCLUDES 10 HELP SLIDE AT THE END OF THE POWER POINT TO AID WITH DEVELOPMENT OF HIGH GRADES/ BOLSTER RETAINED LEARNING

IMPORTANT: This resource includes resource sheets and printable power point slides and a three part H/W. THIS LESSON ALSO REQUIRES THE EDUQAS AS , YEAR 1 COURSE GUIDE FOR 1 CLASS TASK AND ONE H/W TASK.

NOTE: I am following EDUQAS Teaching Model 1 in my teaching/ SOW and my school is only providing Media Studies at a AS/A2 Two- Year Course. If you liked this resource and found it useful, it would be greatly appreciated if you could feedback or rate my resource as I am constantly trying to adapt and refine my resources to improve the learning of my students. Many thanks.