Globalisation / Introduction to International Marketing

Using MCDONALD’S TSUKIMI BURGER, Tesco’s failure to succeed in the US, Apple’s failure to succeed in India, and many others, this PowerPoint seeks to explore the reasons why businesses wish to sell in international markets, the challenges and constraints.

Included in this PowerPoint:

A detailed title page, outlining the key skills covered in this topic

A recap on moving averages with answers. This topic is included in some syllabi earlier in the marketing unit but can be deleted if not required

A starter activity introducing the concept of globalisation where students need to match McDonalds products based on the country whey are sold

(demonstrating how products need to be adapted based on the market they are targeting). Answers are provided

An explanation of reasons why businesses choose to sell products in overseas markets

A contextualised example for each reason

Detailed explanations as to each of the reasons why how marketing activities need to change depending on which country goods are being sold

Video 1: Reasons why Tesco failed in US (poor marketing)

Video 2: Reasons why Apple failed in India (poor marketing)

Introduction to some of the factors that make trade between countries easier
This lesson took me an hour and a half to go through.