I use this with KS3 electronics projects. I give students 3 electronic products to look at. followed by a list of different people of various ages, genders and demographic (one example set is shown here) - not hard to make your own up. Students have to identify which of the users are most likely to buy each product and give reasons why based upon their profiles.
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A nice idea as a starter lesson and will definitely build up the skills needed for GCSE/A-level when identifying and designing or making products to suit a target market. KM Bradley DT Teachers Panel
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