IGCSE Business Section 3 Revision Poster

IGCSE Business Section 3 Revision Poster (A0): Marketing | 4Ps, Product Life Cycle, Market Research | 0450 / 0264 / 7115

Cambridge IGCSE Business 0450/0264 Marketing revision poster: market research, segmentation, the 4Ps, product life cycle, pricing methods and strategy.

All of Section 3 on one A0 page, built around a clear diagram of the marketing mix.

What’s covered:

3.1 Marketing, competition and the customer: the role of marketing, why markets change, mass and niche markets, and six ways to segment a market
3.2 Market research: market-oriented and product-oriented firms, primary and secondary research methods with their pros and cons, random and quota sampling, and accuracy
3.3 The marketing mix:
Product: a product life cycle graph with an extension strategy, plus branding and packaging
Price: six pricing methods and price elasticity of demand
Place: four distribution channels shown as diagrams
Promotion: advertising, sales promotion, and the role of technology and e-commerce
3.4 Marketing strategy: building a strategy, legal controls on marketing, and entering foreign markets

Ideas for the classroom: wall display, revision handout, plenary checklist, or a “design a marketing mix” activity with the poster as the scaffold.

Included: an A0 PDF and a JPG preview. Original content. Not endorsed by Cambridge.