Interactive BTEC Business Unit 2 Structure Guide

Interactive structure guide for BTEC Business Unit 2. Walks students through every report section, AF1 to AF8, with worked examples and instant checks.

Every strong Unit 2 report follows the same shape: structured headings, evidenced research, a marketing mix built on real suggestions rather than description, and a budget with actual figures behind it. This tool walks students through that shape one section at a time, so nobody is left staring at a blank page wondering what belongs where.

What’s included:
An interactive HTML file that you can open offline in any browser.

• All 8 report sections in order (Rationale, Aims and Objectives, Research Analysis, Justification, Marketing Mix, Budget, Timescale, Presentation), each with a plain-English breakdown of what examiners want and the most common mistakes made in that section
• Built-in structure checks for Research and the Marketing Mix, flagging missing evidence, missing objective links, or vague reasoning as students type
• A live marks map showing exactly where the 70 marks sit, so revision time goes where it counts most (the Marketing Mix alone is worth as much as the first three sections combined)
• Word-count guidance for Product, Price, Place and Promotion
• A one-click “Save as PDF” option to keep or print completed work
• Built-in accessibility: adjustable text size, a high-contrast mode, and a dyslexia-friendly typeface throughout

How to use it:
Works entirely in a web browser. No installation, no account, no internet connection needed once downloaded. Suits independent revision at home or a whole-class structure walkthrough projected on a whiteboard.

This is a practice and structure tool, not an auto-marker. It teaches the shape of a strong answer so students can apply it, in their own words, to their own case study under real assessment conditions.