Introduction to GCSE Media Studies: Audience scheme of work

A theory based scheme of work that introduces students to the key concept of Audience. Based on the subject content of all the main GCSE exam boards, including AQA and EDUQAS, it takes students through the theoretical aspects of audience and uses practical tasks to enable them to apply their knowledge. Lesson plans cover content such as:

Audience theories (including reception theory, Uses and Gratifications, hypodermic syringe, cultivation, two step flow etc)
Segmentation (including demographics and psychographics)
Audience research methods
Methods used to measure audiences
Marketing (including viral and guerrilla marketing)

This scheme of work is an ideal introduction to GCSE or used as a pre-GCSE foundation course (eg. in Year 9). It links to my other schemes of work introducing the other key concepts of Media Language, Institutions and Representation. It can easily be extended by the addition of simple practical design tasks according to the ability of our group.