
PowerPoints covering Learning Aim A
for New 2022 Tech Award Enterprise Marketing and Finance for Finance exam.
A1 1. Target market and market segmentation
A1 2. Markets (covering B2B/B2C and Mass/Niche)
A2 1. Product
A2 2. Price
A2 3. Place
A2 4. Promotion
A2 5. Multi-channel marketing
A3 Factors influencing choice of marketing (including a lesson activity sheet)
A4 Trust, reputation and loyalty
All PowerPoints include a reference to specification content, notes, discussion activities, knowledge check questions and reference to exam-style questions where appropriate.
This bundle also includes two exam technique powerpoints (also available separately).
- Covering 2-mark Explain command word
- Covering 6-mark Discuss and Evaluate command words
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A good, simplistic resource. More information than activities, may be better sold as individual topics as the lesson i purchased for (trust, reputation and loyalty) wasn't suited to my groups needs and wouldn't have lasted them for an entire hour so its alot of money to spend and not be able to use.
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