Subject: Business and finance
Age range: 16+
Resource type: Lesson (complete)
This presentation looks at Market Research and explores both primary and secondary research. The presentation takes students through market research in a simplified manner which makes it easy for learners to understand. It includes a Market research task booklet which includes a number of activities for learners: focus groups, questionnaire design, test, and secondary research tasks.
Updated Market Research Practical Task Booklet Dec 2019.
Market Research Practical Task Booklet
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
A very useful bundle of marketing resources including: Market Research, Marketing Mix, Market Segmentation & STP (the STP presentation is specifically targeted at A Levels whilst the Marget segmentaion is specifically targeted at GCSE), Ansoffs Matrix, Boston Matrix, PESTLE Analysis. PLC and SWOT Analysis
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