pdf, 375.93 KB
pdf, 375.93 KB
pdf, 150.88 KB
pdf, 150.88 KB
doc, 47.5 KB
doc, 47.5 KB
docx, 648.24 KB
docx, 648.24 KB
pptx, 2.97 MB
pptx, 2.97 MB
pptx, 4.76 MB
pptx, 4.76 MB
pptx, 4.76 MB
pptx, 4.76 MB
pptx, 6.02 MB
pptx, 6.02 MB
pptx, 10.18 MB
pptx, 10.18 MB
pptx, 3.65 MB
pptx, 3.65 MB
pptx, 3.6 MB
pptx, 3.6 MB

Marketing resources created for delivery to year 8 as introduction to business marketing. Scheme of work created to allow students to have an understanding of marketing concepts before selecting options for KS4.
Scheme of work covers market research and the four elements of the marketing mix. Through scheme of work students will create a new product, creating promotional material and evaluating the most appropriate price and place for their product. Created with the purpose to engage students whilst allowing them to be creative and develop an understanding of marketing.
Scheme of work includes 7 lesson powerpoints, a marketing work booklet, Do It Now tasks which are to be given to students when entering the classroom and plenary activities.
Resources could be adapted and developed further for the delivery to KS4 students. Resources created in line with course requirements for OCR Cambridge Nationals Enterprise and Marketing R064.

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