Subject: Business and finance
Age range: 14-16
Resource type: Lesson (complete)
Suitable for A level and GCSE Business. This is a lovely resource which clearly and simply explains the Marketing Mix The Presentation looks at each of the 4 P’s in turn. It covers the different approaches to Pricing, the Promotional mix , Product and Distribution channels, There are also 2 original case studies based on Heinz and Google glasses for learners to test their understanding of the Marketing Mix
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
A very useful bundle of marketing resources including: Market Research, Marketing Mix, Market Segmentation & STP (the STP presentation is specifically targeted at A Levels whilst the Marget segmentaion is specifically targeted at GCSE), Ansoffs Matrix, Boston Matrix, PESTLE Analysis. PLC and SWOT Analysis
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