docx, 181.94 KB
docx, 181.94 KB
Written by an experienced Business Studies Teacher of all ability groups this booklet recaps promotion from year 10 and investigates how larger businesses can promote themselves (Above the line / Below the line etc). There is also analysis and evaluation of when a promotion strategy is best used. Students follow the links to various websites and videos and carry out the tasks at their own pace. Removes passive behaviour as students are always "doing" Teacher assists one to one or in small groups as necessary. Includes exam style case study and questions. Designed for sharing with students via iPad or PC but easily adaptable for other formats.

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