Marketing Mix Easter Egg Campaign

This is a 10 page booklet which works best as an independent task.

Pupils are tasked to create an Easter Egg (product), decide where best to sell it (place), design a social media (promotion) campaign and decide upon a pricing strategy (price) considering competitors and consumer income level. Pupils need to write a pitch to raise finance (Venture Capital) and create incentives to raise money (crowd funding). There should be little need for teacher intervention aside from facilitating.

This will be suitable for a KS4 Business or Enterprise Task.

Topics Covered
Marketing Mix
Product
Price
Place
Promotion
Venture Capitalist
Crowd Funding