Exploring the Marketing Mix - The 4 P’s
Objective:
Students will understand the concept of the marketing mix and how the 4 P’s (Product, Price, Place, Promotion) are used to create effective marketing strategies. They will analyze case studies and engage in interactive activities to demonstrate their comprehension of each element of the marketing mix.
Materials Needed:
● Whiteboard and markers
● Chart paper and markers
● Access to device with the internet
● Link to case study form lesson plan and main activity
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