Multiple PowerPoint lessons and activity worksheets to teach 1.1 Meeting Customer Needs. Topics include 1.1.1 The Market, 1.1.2 Market Research and 1.1.3 Market Positioning. These lessons can also be adapted to teach towards a different exam board.
1.1.1: dynamic markets, niche vs mass markets and market share
1.1.2: primary vs secondary research methods, product vs market orientation and market segmentation
1.1.3: added value, differentiation and market mapping
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