OCR A-Level Shang-Chi Marketing

OCR A Level Shang-Chi Bundle

A complete OCR A-Level Media Studies Shang-Chi and the Legend of the Ten Rings bundle covering Disney, Marvel, media industries, audiences, marketing, distribution, box office success, representation and global film contexts. This bundle contains 7 fully editable PowerPoint (.pptx) lessons for the OCR A-Level Media Studies Paper 2: Evolving Media, Section A – Media Industries and Audiences film industry topic. It is designed to support the teaching of Shang-Chi and the Legend of the Ten Rings as an OCR set film product, with clear focus on industry and audience contexts. The bundle builds students’ knowledge step-by-step, beginning with Disney’s history and Marvel ownership before moving into horizontal integration, production values, box office success, representation, modern audiences, marketing and distribution. Lessons include retrieval practice, key terminology, article-based tasks, model answers, exam-style responses, sentence starters, word banks, peer assessment and supporting resource documents. This resource is suitable for Year 12 or Year 13 OCR A-Level Media Studies and can be used as a full teaching sequence, revision unit, intervention pack or cover lesson sequence. Suggested teaching order Lesson 1: Shang-Chi Disney Intro Introduces Disney’s history, Disney as a major media conglomerate, Marvel Studios and Shang-Chi as an OCR film industry set text. Students complete a Disney timeline task and begin to understand the industrial context behind the film. Includes a bonus Shang-Chi viewing PDF covering representation, industry, marketing and economic contexts. Lesson 2: Shang-Chi Horizontal Integration Explores Disney’s horizontal integration, ownership of Marvel, Pixar, Lucasfilm and 21st Century Studios, and how this gives Disney market power. Students apply key terms such as subsidiary, oligopoly, Big 5, synergy and cross-platform marketing to Shang-Chi. Includes a supporting article on Disney cross-platform marketing. Lesson 3: Shang-Chi Box Office Success Focuses on production values, CGI, VFX, budget, casting and authentic representation. Students explore how Disney/Marvel’s investment and creative choices contributed to Shang-Chi’s appeal and success, while also analysing how the film challenges stereotypes through representation and cultural authenticity. Includes two supporting articles. Lesson 4: Shang-Chi Representation Research A shorter, student-led research lesson where students create a presentation on key characters, actors, the director and screenwriter. Students research Shang-Chi, Wenwu, Katy, Xialing, Ying Nan, Destin Daniel Cretton and Dave Callaham, linking each to diversity and representation. Includes a separate research task document. Lesson 5: Shang-Chi Modern Audience Explores how Shang-Chi appeals to modern, diverse global audiences through representation, BBFC 12A classification, Chinese mythology, bilingual dialogue, modernised storytelling and distancing from outdated comic book stereotypes. Includes a supporting Variety article resource on Marvel production in Australia. Lesson 6: Shang-Chi Marketing Covers convergence, synergy, cross-platform marketing, social media marketing, brand partnerships, IMAX screenings, Disney+, teaser posters, trailers, GoFundMe campaigns, Marvel Studios Legends, theme park integration and Marvel Studios Assembled. Includes a detailed marketing/convergence fact pack and an optional second Do Now for a two-period lesson. Lesson 7: Shang-Chi Distribution Finishes the sequence by exploring film distribution, circulation, 45-day theatrical windows, cinema formats, IMAX, 3D, 4D, D-Box, Disney+, DVD/Blu-ray, home media, the Black Widow lawsuit, censorship, the China ban and global release strategies. Students complete exam-style analysis on how distribution methods impact financial and audience success. What is included? 7 fully editable PowerPoint (.pptx) lessons Bonus Shang-Chi viewing PDF Supporting article/resource documents Marketing and convergence fact pack Representation research task document Retrieval Do Now tasks Optional second Do Now for the marketing lesson Teacher feedback/model answer slides Key terminology slides Article-based tasks Printable worksheet-style tasks Timeline activity Research presentation task Distribution format match-up task Word banks Sentence starters Exam-style questions Model introductions, PEEL paragraphs and conclusions Peer feedback tasks using WWW and EBI prompts Key topics covered OCR A-Level Media Studies Paper 2: Evolving Media Section A: Media Industries and Audiences Shang-Chi and the Legend of the Ten Rings Disney Marvel Studios Media conglomerates Horizontal integration Vertical integration Subsidiaries Oligopoly Big 5 media companies Disney+ Cross-platform marketing Synergy Convergence Social media marketing Brand partnerships Film distribution Cinema release 45-day theatrical window Streaming DVD and Blu-ray IMAX, 3D, 4D and D-Box Box office success Production values CGI and VFX BBFC 12A classification Modern audiences Global audiences Representation and diversity Asian representation Cultural authenticity Comic book adaptation China ban and censorship Disney/Marvel ownership Film industry contexts This bundle can be used as: A complete OCR A-Level Shang-Chi teaching sequence A Paper 2: Evolving Media film industry unit A media industries and audiences revision bundle A Disney and Marvel industry pack A Year 12 or Year 13 set text teaching pack A revision or intervention sequence A cover lesson sequence with article/resource support An exam preparation unit for OCR A-Level Media Studies This bundle includes fully editable PowerPoint (.pptx) lessons, article/resource documents and a bonus PDF viewing sheet. This resource is independently created and is not endorsed by OCR.