docx, 1.1 MB
docx, 1.1 MB

14 storytelling and easy-to-read case studies to help hook, consolidate and contextualise students knowledge for Unit 1 Business Activity as part of the OCR GCSE Business Studies.

1.1. The Role of Business Enterprise and Entrepreneurship

  • Anita Roddick’s Risks and Rewards
  • Lord Sugar’s Enterprising Characteristics

1.2 Business Planning

  • JD Sports Business Planning

1.3 Business Ownership

  • Pimlico Plumbers Sole Trader
  • Mac and Dick’s McDonald’s Partnership
  • EasyJet Public Limited Company
  • Costa Brothers Founded Costa Coffee Limited

1.4 Business Aims and Objectives

  • Just Eat’s Evolving Aims and Objectives

1.5 Stakeholders in Business

  • Aldi’s Expansion Effect on Stakeholders
  • Debenham’s Administration Effect on Stakeholders

1.6 Business Growth

  • Conglomerate Unilever Continuing to Diversify
  • Forward and Backward Vertical Integration of Audi
  • Mergers and Takeovers Dixon’s Carphone
  • Organic Growth of Domino’s Pizza Group Plc

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