pptx, 66.83 KB
pptx, 66.83 KB
A double sided worksheet for students to complete as part of revision or as an introduction to pricing strategies for 7P's.

Pricing topics that students need to revise include:
- Pricing strategies such as: Price Skimming, Penetration Pricing, Loss Leaders, Competition Pricing.
- Advantages and disadvantages of price skimming and penetration pricing.
- why a business might be taking a risk if they reduced prices.
- influences on pricing strategies.

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