Principles of Marketing: Definitions, Markets Branding | Lesson Slides ,Worksheet,case study

complete Lesson Slides & Worksheet
Answer Key for the worksheet and Case Study
For Unit 9 Principles of Marketing - BTEC First Business -

Introduce your students to the core concepts of marketing with this comprehensive lesson pack. Covering the fundamental “Who, What, and Why” of business promotion, this resource breaks down complex terminology into digestible examples.

What is included?

PowerPoint Presentation (Content Outline): Structured slides covering Definitions, Market Types, and Branding.

Student Worksheet: A 4-page activity pack with definitions, scenario analysis, and creative tasks.

Teacher Answer Key: Comprehensive suggested answers for easy marking.

Compatibility & Curriculum Links: This resource is designed to support students studying Pearson BTEC Level 1/Level 2 First Award in Business. Specifically tailored to cover Unit 9: Principles of Marketing, Learning Aim A (Topics A.1, A.2, and A.3).

Topics Covered:

A.1: The role of marketing (Market share, Customer needs, SMART objectives).

A.2: Market Types (B2B vs. B2C, Niche vs. Mass, Product vs. Market Orientation).

A.3: Branding (Logos, Brand Personality, Benefits of Branding).

Disclaimer: This resource is an independent educational tool and is not affiliated with any specific exam board.

Technical Note:

The PowerPoint is saved in a high-quality “Presentation” format to ensure all custom fonts, high-resolution diagrams, and licensed icons display correctly on any device without shifting or error. The text content on the slides is fixed to protect formatting integrity.

The Student Worksheets are fully editable Word documents.