Explore what psychographic segmentation is and how Coca-Cola have used this market segmentation strategy to target customers with adverts that resonate with them.
The 3 minute explainer video covers the basics of psychographic segmentation and then provides real world examples of how it can be used by businesses.
The supporting activity worksheet contains a creative task where students need to create an email marketing campaign for a business using their knowledge gained from the video.
This resource includes a model answer and is ideal to set as a homework task.
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