OCR Cambridge National Enterprise & Marketing R068 | Design a Business Proposal

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OCR Cambridge National Enterprise & Marketing R068 | 186-Page NEA Workbook & Teacher Guide

Description

A comprehensive 186-page teaching resource for OCR Cambridge National Level 1/Level 2 Enterprise and Marketing (J837) – R068: Design a Business Proposal.

Includes a 162-page student workbook and 24-page teacher guide, supplied in editable Word and printable PDF formats.

Designed to support teaching and preparation for the mandatory 60-mark R068 NEA unit, using fictional businesses and independent practice activities.

Topics covered:

Topic 1 – Market Research

• Research aims and methods
• Primary and secondary research
• Sampling techniques
• Research questionnaires and tools
• Collating and presenting findings
• Evaluating reliability and accuracy

Topic 2 – Customer Profiles

• Market segmentation
• Identifying customer needs
• Creating evidence-based customer profiles

Topic 3 – Product Design

• The design mix
• Creative design techniques
• Developing business proposals
• Evaluating feedback and refining designs

Topic 4 – Financial Viability

• Fixed and variable costs
• Revenue and profit calculations
• Break-even analysis
• Pricing strategies
• Reviewing financial viability

Topic 5 – Business Risks

• Identifying risks and challenges
• Risk reduction strategies
• Evaluating business decisions

What’s included:

• 162-page student workbook
• 24-page teacher guide
• Editable DOCX and printable PDF
• 15 structured skills chapters
• Worked examples and diagrams
• Knowledge organisers and revision notes
• 99-term glossary and retrieval questions
• Calculation practice and knowledge checks
• Teacher answers and assessment guidance
• NEA authenticity and compliance notes

Ideal for Years 10–11, OCR Enterprise and Marketing lessons, independent study and R068 NEA preparation.

Develops knowledge and skills without providing completed responses to live OCR assignments.

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Copyright

© 2026 Coffee Owed. All rights reserved.

This independently created resource supports OCR Cambridge National Enterprise and Marketing (J837), Unit R068.

It is not produced, approved or endorsed by OCR. Qualification names and codes are referenced solely to identify curriculum relevance.

All original explanations, activities, examples and workbook designs remain the creator’s intellectual property. Third-party materials remain subject to their respective rights.

Short footer: © 2026 Coffee Owed. Independent OCR Cambridge National resource. Not affiliated with OCR.