COMPONENT 3: MARKETING AND FINANCE FOR ENTERPRISE IDEA Pearson BTEC Level 1/Level 2 Tech Award

14 Teacher led PowerPoints each with learning objectives, 14 Do It Now Tasks and 14 plenary tasks. On top of all of that, there are 14 worksheets complete with answers at the bottom of the worksheet to ease teacher marking. Most worksheets consist of 4-5 activities. There are also 3 sets of flashcards for revision, one set for each learning aim A, B & C.

I have created a complete set of teaching resources that cover every part of Component 3: Marketing and Finance for Enterprise from the Pearson BTEC Tech Award in Enterprise. These materials support learners in developing a strong understanding of both marketing and financial concepts, fully aligned with the official specification.

The resources explore marketing activities, including how enterprises identify and target specific market segments through demographics, geography, psychographics and customer behaviour. They also break down the 4Ps of the marketing mix, examining product portfolios, pricing strategies, distribution channels and promotional methods, as well as the growing importance of multichannel marketing. Learners are guided through the factors that influence marketing choices and the role of trust, reputation and brand loyalty in attracting and retaining customers.

On the finance side, the resources cover the full range of financial documents, payment methods, revenue and cost structures, and the preparation and interpretation of key financial statements such as profit and loss accounts and balance sheets. Learners also explore profitability and liquidity ratios, understanding how these figures support decision‑making for different stakeholders.

The financial planning section includes detailed materials on budgeting, cash flow forecasting, identifying and solving cash flow problems, and conducting break‑even analysis. Finally, the resources explain the wide variety of internal and external sources of business finance, helping learners understand why enterprises choose different types of finance at different stages.

These resources are designed to be clear, engaging and accessible, supporting learners in mastering the essential knowledge and skills required for success in Component 3.