I have created this lesson resource to introduce the Marketing Mix for GCSE Business Studies. Included are differentiated task sheets for a scenario. This gets students thinking about how to market a product effectively using the 4 P strategy. This is a shortened version of a double lesson I am planning on teaching which I have included exam style questions to test their knowledge and understanding of this topic and how it connects to Market Research. If you download please comment on what you thought of the resources, including what I can do to improve it. Thank you.
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