Topic 1.4 Marketing Mix

This lesson included resources for the teaching of new Edexcel GCSE 9-1 Business Topic 1.4 Marketing Mix.

The Starter is a guess the odd one out activity, to stimulate thinking on the concept/idea that a successful marketing mix must ensure all 4 elements work in harmony.

Focused listening task, offers an opportunity to extend student’s learning to consider packaging and its importance to products. All 3 videos (approx 12 mins in total) on packaging will need to be watched to complete the worksheet. This task is a bonus extra and can be skipped or used in another capacity.

For the Slogan quiz, students work in A & B teams to figure out the businesses the slogans/catchphrases belong to.
The rest of the lesson covers content from the core textbook, with question prompts embedded in the slides. There are multiple choice questions for a plenary and homework task.
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