CAIE A-Level Business
Topic 3 Marketing
Mind maps include:
- Above the line
- Below the line
- Boston matrix
- Customer Relationship Marketing
- Diverse markets
- Factors influencing demand
- Factors influencing supply
- Importance of marketing
- Market research
- Market segmentation
- Market share and market growth
- Marketing strategies
- Product and market orientation
- Product life cycle
- Type of products
- Types of markets
- Product
- Price
- Place
- Promotion
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