Unit 2: Developing a Marketing Campaign

An overview of the 6 main tasks students will need to complete for their controlled conditions assessment. This is generic content that can be modified once the context is known. I have included presentation notes on the mark scheme slides to provide further guidance that hopefully can be used to explain to students how they can reach the top mark bands for each task. I have also included some guidance as to how to structure each task.

Please also be aware there are 8 marks available for students setting out their work appropriately. I have not covered this in these slides.

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  • 1-Aims-and-objectives.pptx
  • 2-Research-Analysis.pptx
  • 3-SWOT-Analysis.pptx
  • 4-PESTLE-Analysis-a.pptx
  • 5-The-Marketing-Mix.pptx
  • 6-Costs.pptx
  • 7-Timescale.pptx

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Created: Dec 8, 2019

pptx, 580 KB


pptx, 247 KB


pptx, 221 KB


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