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Unit 9 Principles of Marketing LAB
Learning Aim B
Week 6,7,8,9 full lessons
Worksheets
Marketing Mix Worksheet
Includes Task 1 and 2, guiding students through the 7P’s including the extended marketing mix.
Unit 2: Marketing Campaign - Progress Tracker
includes a list of topics in a table to score against understanding and ability. Quick, easy representation of what the student needs to focus on during exam revision.
Responsible Travel
Introduction lesson on Responsbile Tourism
What is it?
Why is it important?
How can we be responsbile tourists?
SWOT Analysis Lesson
Full lesson with worksheets
Suitable for GCSE and BTEC students
Market Research Group Task
Task on the most popular ice cream flavour in the room.
Task 1: Tally chart process to understand the most popular flavour
Questions to answer following data gathered
Task 2: Another class survey on popular brands
Questions to answer following data gathered
This is a good task for around 2 hours.
Great to gain feedback on most popular ice cream flavours/brands.
Students could then go on to create graphs on data, depending on ability of the group.
Unit 9 Principles of Marketing
Week 1 - 5 lessons
A range of worksheets
This covers all of Learning Aim A
Reward Chart
Primary School level suitable reward chart.
Principles of Customer Service
Includes 2 powerpoint lessons
Full booklet covering Customer Service
Full assignment briefs
SMART Objectives Template
SMART framework to help students with Unit 2: Developing a Marketing Campaign.
Classroom Rules
List of rules to print and use on class walls
A4 size list
PESTLE Analysis on Mcdonalds
8 slides covering each section of the PESTLE. Can be implemented and created into a class task.
Main Stages of the Recruitment Process
22 Slides - Great for GCSE and BTEC students. Perfect for pastoral workshops
Includes slides on the basic understanding around the:
Recruitment process
Job description
Person specification
Shortlist process
Interviews
Exploring a Business Assignment Structures
Assignment 1,2 and 3 assignment templates. Useful for Unit 1: Exploring a Business. BTEC Business Studies.
3 Structures for Assignment 1,2,3
1 Powerpoint that covers Assignment 1 entirely, this includes requirements for the assignments, examples, highlighted paragraphs with annotations. Slideshow includes a range of images, text and tables. Very easy to follow and guide students with. A total of 28 slides.
Unit 1 Exploring a Business Introduction
Introduction lesson covering criteria, assignments and learning outcomes
Market Research Quiz
10 questions, Good for end of topic task
SWOT Analysis Worksheet
Worksheet suitable for GCSE and BTEC level students
Business Ownership Definitions
List of definitions in a table
Suitable for revision
Great for Level 2 and 3 BTEC students
Assignment Criteria Sheet - Market Research
A4 document which covers all 3 assignments for Unit 22 Market Research. Document is created as a useful tool for both students and teachers. Clear guide around what is expected and what is required to be completed for Unit 22.
Reward Chart
Quick, Easy to download and instantly print.
Great for Primary school students.