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Carol Ann Challoner's Shop

I have over 20 years of experience within the teaching and training sectors and I'm currently working toward MSc in Digital Marketing.

I have over 20 years of experience within the teaching and training sectors and I'm currently working toward MSc in Digital Marketing.
Unit 13 Social Media and Digital Marketing
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Unit 13 Social Media and Digital Marketing

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This is the first of three resources for OCR Cambridge Technicals in IT: Unit 13 Social Media and Digital Marketing optional unit. Part 1 focuses on Digital Marketing tools Part 2 will focus on Digital Marketing Strategies Part 3 will focus on Digital Marketing Campaigns The presentation focuses mainly on the tools used within Digital Marketing: Touchpoints Channels Platforms Traditional Marketing v Digital Marketing Social Media Marketing Email Marketing Inbound Marketing Affiliate Marketing Content Marketing Video Marketing SMS Marketing Paid and Organic searches Search Engine Optimisation (SEO) Search Engine Marketing (SEM) Pay Per Click (PPC) Landing Page Optimisation (LPO) Call-to-action (CTA) Banners/Display Advertising Popup Banners The worksheet enables the students to explore these tools in more depth to gain a better understanding.