This is the first of three resources for OCR Cambridge Technicals in IT: Unit 13 Social Media and Digital Marketing optional unit.
Part 1 focuses on Digital Marketing tools
Part 2 will focus on Digital Marketing Strategies
Part 3 will focus on Digital Marketing Campaigns
The presentation focuses mainly on the tools used within Digital Marketing:
Traditional Marketing v Digital Marketing
Social Media Marketing
Paid and Organic searches
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Pay Per Click (PPC)
Landing Page Optimisation (LPO)
The worksheet enables the students to explore these tools in more depth to gain a better understanding.
This is a basic introduction to Python. It consists of over 130 slides that will guide students through the basics with exercises to do throughout and 2 worksheets.
NB If students copy and paste code from the worksheet documents then their code will NOT work! So you will to warn them of this (due to spaces, indentation, etc in the document).
Photoshop Tennis is fun!
Photoshop Tennis allows students to be creative.
This lesson allows students to work independently or in pairs.
Each workstation will have a keyword. Students will add an image to the canvas based on the keyword e.g. if the keyword is weight a student may add an image of somebody who is obese, the next may add an image of a person who has anorexia, and so on.
Students will complete the worksheet at each workstation to document what they have done, the source of their image, etc.
An option may be for the teacher to create a Behance account (www.behance.net) and create a team page for the students to upload the final images to.
This assessment sheet allows students to record:
Evaluation of the topic
Each of the above includes:
Areas for Improvement (AI)
It enables students to discuss what improvements they made to their work based on self-assessment, peer assessment and teacher assessment.
Included in these resources are a teacher presentation that explains what binary is, how binary is used, how to convert from binary to decimal and how to convert decimal to binary. It also includes worksheets to go with the presentation and an assessment sheet.
Students will research facts about Tutankhamun and answer 10 questions about him.
Once they have the required information they will then complete the storyboard worksheet and use either Adobe Voice or Adobe Slate iPad apps to produce a story about Tutankhamun.
Adobe Voice download: https://standout.adobe.com/voice/
Adobe Slate download:
You can watch Terry White's tutorials at:
**BTEC Tech Award in Digital Information Technology **
Component 2 Collecting, Interpreting and Presenting Information
This resource covers Learning Aim A theory and comes with two worksheets to help reinforce knowledge and understanding.
Characteristics of data
Characteristics of information
Context and meaning characteristics
How to present information
Making data suitable for processing
Quality of information
There are three tasks within the presentation which coincide with the lesson worksheets.
A guide to topics for each term that can be taught in Year 7 - it could also be used for Year 8 with a change to e.g. Scratch in place of Kodu (obviously depending on how far into the new Computing curriculum you are)
I will be adding resources based on this Scheme of Learning. A teacher presentation and resources have already been added for Binary and Decimal (search my resources - ChipEFC).