1 – Business activity and influences on business
This section covers the various objectives of a business, changing business environments and the criteria for judging success. The focus is on the importance of having clear business objectives and how the business environment provides opportunities for, and imposes constraints on, the pursuit of these objectives.
Unit 4: Travel and tourism products and services
4.1 Identify and describe tourism products
4.2 Explore the roles of tour operators and travel agents in the chain of distribution
4.3 Describe support facilities for travel and tourism
4.4 Explore the features of worldwide transport in relation to major international routes
Unit 3: Customer care and working procedures
3.1 Deal with customers and colleagues – “the moment of truth”
3.2 Identify the essential personal skills required when working in the travel and tourism industry
3.3 Follow basic procedures when handling customer enquiries, making reservations and payments
3.4 Use reference sources to obtain information
3.5 Explore the presentation and promotion of tourist facilities
Unit 1: The travel and tourism industry
1.1 Understand and explain the structure of the international travel and tourism industry
1.2 Investigate the social, cultural, economic and environmental impact of travel and tourism
1.3 Identify the role of national governments in forming tourism policy and promotion
1.4 Investigate the patterns of demand for international travel and tourism
Note: Text book used:
Cambridge IGCSE Travel and Tourism
Publisher: Cambridge University Press
Author: Smith, J D and Warburton, F
Unit 2: Features of worldwide destinations
2.1 Demonstrate knowledge of the main global features
2.2 Demonstrate awareness of different time zones and climates
2.3 Investigate travel and tourism destinations
2.4 Identify and describe the features which attract tourists to a particular destination
5.1 Economies and diseconomies of scale
5.1.1 Economies of scale.
5.1.2 Diseconomies of scale.
5.2.1 Production processes.
5.2.2 Principles of lean production.
5.2.3 Impact of technology in production.
5.3 Factors of production
5.3.1 Changing relationships between enterprise, capital,
land, and labour.
5.4.1 The concept of quality and its importance.
Unit 5: Marketing and promotion
5.1 Role and function of marketing and promotion
5.2 Market segmentation and targeting
5.3 Product as part of the marketing mix
5.4 Price as part of the marketing mix
5.5 Place as part of the marketing mix
5.6 Promotion as part of the marketing mix
1.5 Entrepreneurs and leaders
1.5.1 - Role of an entrepreneur
1.5.2 - Entrepreneurial motives and characteristics
1.5.3 - Business objectives
1.5.4 - Forms of business
1.5.5 - Business choices
1.5.6 - Moving from entrepreneur to leader