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Mrs Shaw's Shop

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(based on 19 reviews)

High-quality, value for money teaching resources covering English language and literature; literacy; history and media. With twenty-seven years' teaching experience I know what works in the classroom. Engaging, thorough and fun, your students will love these lessons.

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High-quality, value for money teaching resources covering English language and literature; literacy; history and media. With twenty-seven years' teaching experience I know what works in the classroom. Engaging, thorough and fun, your students will love these lessons.
The Apprentice: Rebrand the Product
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The Apprentice: Rebrand the Product

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This apprentice-style group task begins with a look at the case study of Lucozade and how it was successfully rebranded from a medicinal product to an energy drink. Students are then tasked with rebranding boring old Snugfit Thermal Underwear. In groups they have to work together to diversify the range; create a storyboard for a TV advert; create the script for a radio advert and design a billboard poster. Finally, they have to present their ideas to the rest of the class. You decide on the success criteria and the winning group. This twenty-two slide Powerpoint has all you need to get them doing an enjoyable and challenging speaking and listening activity. It also introduces them to the world of marketing.