Starter- case study of 'Footlocker', how to improve motivation?
Benefits of motivated workforce
How to create motivated workforce- Maslow's Hierarchy of Needs
Task- Exam marker question. Swap. Peer Asses (www/ebi)
Hierarchy Template sheet to fill out during lesson.
P3; M1; M2; D1
Assignment framework, includes a journal for evaluation to enhance chance of meeting D1
Framework splits class in 2, to ease practical and include group evaluations.
Group A- CEO documentation
Group B- Management role
Half do A & half do B documentation, they will then apply for and interview for the other role.
Includes info from BTEC text book & tasks to prepare then very structured instructions for assignment with clear criteria met next to each part of the task.
Slide 2- overview explains framework
slides 3-7 Job description: text book theory; example; task; assignment expectation framework.
slides 8-13 Job Specification: text book theory; examples; task; assignment expectation framework.
slides 14 & 15 Job advertisement: text book theory; assignment guidance/ expectation
slides 16-18 CV writing assignment framework; school leaver CV example; useful links.
slides 19 application expectation for assignment
slides 20-22 Cover letter guidance/expectation for assignment; preparation task; text book theory.
slide 23- review all documentation completed so far
slide 24 short listing text book theory
slide 25 types of interview listed (could add slides here)
slide 26 offer letter for interview - look at equality
slide 27 interview matrix: text book theory
slide 28 other testing- IQ/personality
slides 23-28 are basic, have main considerations written, could do with an extra slide for each perhaps.
Once complete only the practical remains for this unit.
Logo starter- what do they have in common?
What is a Franchisee?
Activity- Franchise research; Extension- research another and compare
Share answers as a class- compare differences
plenary, starter, activities and homework
business sectors- primary, secondary & tertiary
Sources of business ideas
Gap in the market
Types of research
Research project homework- identify gap
starter, plenary, activities and homework.
reasons for starting a business
key terms explained and task: entrepreneurs and social enterprise
Types of business sectors
Introduction to Aims
Homework: business idea and reasons for wanting to start- lesson content
research task- company vision/missions
own goals and steps to complete
aims basis reasons
ethical washing powder add plenary to discuss based on learning- whats the message?
Starter- oil spill images match news story (BP)
Short video BP consequences
Activity- Should ethics exceed legal expectations, article link.
Notes & Key terms
Kohlberg moral development video link- template to fill (attached activity sheet) and /Heinz dilemma to discuss
Activity sheet- match company to unethical behaviour (sheet attached)
Assignment task- Report: pick company and discuss ethical issues and how company conducts itself (could have students present).
Starter- Write a mission/vision statement (follow on lesson from my vision/mission lesson)
Difference: vision; mission; aims/goals; objectives
What is an objective- SMART defined
Activity- scenario: write SMART objective to reach mission/vision
What is a corporate objective?
Introduce functional objectives
Activity 2- pick a mission statement (3 on slide): Create SMART objective and one functional objective.
4 plenary questions for Exit card- also lesson review www/ebi
Follow on session from my Promotion Lesson- Design mix and Above-the-line:
Asses prior knowledge (Above-the-line)
Merchandising & Packaging
Activity- Poster Activity
Share work prompt
starter- own dreams and aspirations (growth mindset)
What is a mission statement- short activity, links starter and own school mission
What is a vision statement- short activity, links starter and own school vision
Mission or vision? quiz
Why are statements important - research importance
Task: Re-write your starter and ensure you have a vision and mission
Extension- Look up school vision/mission
Share answers- think about next steps to achieve goals.
Covers Kohlberg's Moral development (Hienz dilemma)
Introduction to Ethics and Ethical terms (CSR)
What is a trade off?
BP Oil spill Example
Multiple choice questions throughout and plenary quiz
A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples.
How to write a marketing mix
cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison
Porters generic competitive strategy
Promotions: above & below the line
What creates a brand
Importance of branding
Types of branding: manufacturer, generic, own label.
Benefits of strong branding: added value, elastcity, priemium pricing
Ways to build a brand: USP, advertising, sponsorship, social media