Starter activity Learning Outcomes Introduction to pricing strategies- links objectives Cost plus pricing; Price skimming; Penetration pricing; All with short activities. Activity questions (4 & 8 marker) Predatory pricing; Psychological pricing; Competitive Pricing; Plenary questions Extension slide- Social trends pricing
Lesson Objectives Starter- Short video on NPO and questions prepared Definition (notes) Key information Finding Funding What's the message task- billboard Activity- create NPO: key points to cover and extension Activity 2- create a billboard advertisement for your NPO Plenary- present to class- Peer review (what went well; even better if)
Business studies definitions- Great for revision! Can be used as flash cards or pair up/ match cards 90 different glossary terms covers ownership, marketing, finance, new business, people in business, operations management, business growth. Colour coded by business area.
plenary, starter, activities and homework business sectors- primary, secondary & tertiary Sources of business ideas Recent trends Gap in the market Types of research Research project homework- identify gap
Starter- Write a mission/vision statement (follow on lesson from my vision/mission lesson) Learning Outcomes Difference: vision; mission; aims/goals; objectives What is an objective- SMART defined Activity- scenario: write SMART objective to reach mission/vision What is a corporate objective? Introduce functional objectives Activity 2- pick a mission statement (3 on slide): Create SMART objective and one functional objective. 4 plenary questions for Exit card- also lesson review www/ebi
Follow on session from my Promotion Lesson- Design mix and Above-the-line: Asses prior knowledge (Above-the-line) Objectives Below-the-line intro: Sales production Public Relations Merchandising & Packaging Direct Mailing Direct Selling Trade fair Activity- Poster Activity Share work prompt Plenary questions
P3; M1; M2; D1 Assignment framework, includes a journal for evaluation to enhance chance of meeting D1 Framework splits class in 2, to ease practical and include group evaluations. Group A- CEO documentation Group B- Management role Half do A & half do B documentation, they will then apply for and interview for the other role. Includes info from BTEC text book & tasks to prepare then very structured instructions for assignment with clear criteria met next to each part of the task. Slide 2- overview explains framework slides 3-7 Job description: text book theory; example; task; assignment expectation framework. slides 8-13 Job Specification: text book theory; examples; task; assignment expectation framework. slides 14 & 15 Job advertisement: text book theory; assignment guidance/ expectation slides 16-18 CV writing assignment framework; school leaver CV example; useful links. slides 19 application expectation for assignment slides 20-22 Cover letter guidance/expectation for assignment; preparation task; text book theory. slide 23- review all documentation completed so far slide 24 short listing text book theory slide 25 types of interview listed (could add slides here) slide 26 offer letter for interview - look at equality slide 27 interview matrix: text book theory slide 28 other testing- IQ/personality slides 23-28 are basic, have main considerations written, could do with an extra slide for each perhaps. Once complete only the practical remains for this unit.
starter activity definitions sole trader and partnership discussing & recording forms of liability Limited partners discussion advantages/disadvantages task both sole/part. Plenary Questions
starter task definitions research task- company vision/missions own goals and steps to complete research feedback aims basis reasons ethical washing powder add plenary to discuss based on learning- whats the message?
A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples. Slides include: USP Marketing Mix How to write a marketing mix Pricing strategies: cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison Market Mapping Porters generic competitive strategy Promotions: above & below the line What creates a brand Importance of branding Types of branding: manufacturer, generic, own label. Benefits of strong branding: added value, elastcity, priemium pricing Ways to build a brand: USP, advertising, sponsorship, social media
An electronic or hand-out test paper. Perfect for a plenary 10 Ownership Questions KS4
Logo quiz starter Previous international communication New technology communication Create definition Find examples Create a cultural diverse Bio- How globalised are you?
starter Learning objectives Cost; Risk & Availability Short and long term finance Selling shares TASK: how should I obtain finance? 3 scenarios to assess Plenary questions
Starter- oil spill images match news story (BP) Short video BP consequences Unit Objectives Definitions Activity- Should ethics exceed legal expectations, article link. Notes & Key terms Kohlberg moral development video link- template to fill (attached activity sheet) and /Heinz dilemma to discuss Lesson 2: Activity sheet- match company to unethical behaviour (sheet attached) Assignment task- Report: pick company and discuss ethical issues and how company conducts itself (could have students present).
starter brainstorm of non-profits decision making and stakeholders- spider diagram match up stakeholder to influence stakeholder influence definitions homework exam questions, different markers
starter, plenary, activities and homework advantages/disadvantages research project exam questions for lessons 1-3 (all sold separately for AQA Business GCSE), plenary and homework.
starter, plenary, activities and homework. reasons for starting a business key terms explained and task: entrepreneurs and social enterprise Types of business sectors Introduction to Aims Homework: business idea and reasons for wanting to start- lesson content
Get cue cards to laminate and have on each table to help understand terms to extend learning.
Covers Kohlberg's Moral development (Hienz dilemma) Introduction to Ethics and Ethical terms (CSR) What is a trade off? BP Oil spill Example Pressure groups Multiple choice questions throughout and plenary quiz