A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples.
How to write a marketing mix
cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison
Porters generic competitive strategy
Promotions: above & below the line
What creates a brand
Importance of branding
Types of branding: manufacturer, generic, own label.
Benefits of strong branding: added value, elastcity, priemium pricing
Ways to build a brand: USP, advertising, sponsorship, social media