Starter- case study of 'Footlocker', how to improve motivation?
Benefits of motivated workforce
How to create motivated workforce- Maslow's Hierarchy of Needs
Task- Exam marker question. Swap. Peer Asses (www/ebi)
Hierarchy Template sheet to fill out during lesson.
Logo starter- what do they have in common?
What is a Franchisee?
Activity- Franchise research; Extension- research another and compare
Share answers as a class- compare differences
P3; M1; M2; D1
Assignment framework, includes a journal for evaluation to enhance chance of meeting D1
Framework splits class in 2, to ease practical and include group evaluations.
Group A- CEO documentation
Group B- Management role
Half do A & half do B documentation, they will then apply for and interview for the other role.
Includes info from BTEC text book & tasks to prepare then very structured instructions for assignment with clear criteria met next to each part of the task.
Slide 2- overview explains framework
slides 3-7 Job description: text book theory; example; task; assignment expectation framework.
slides 8-13 Job Specification: text book theory; examples; task; assignment expectation framework.
slides 14 & 15 Job advertisement: text book theory; assignment guidance/ expectation
slides 16-18 CV writing assignment framework; school leaver CV example; useful links.
slides 19 application expectation for assignment
slides 20-22 Cover letter guidance/expectation for assignment; preparation task; text book theory.
slide 23- review all documentation completed so far
slide 24 short listing text book theory
slide 25 types of interview listed (could add slides here)
slide 26 offer letter for interview - look at equality
slide 27 interview matrix: text book theory
slide 28 other testing- IQ/personality
slides 23-28 are basic, have main considerations written, could do with an extra slide for each perhaps.
Once complete only the practical remains for this unit.
plenary, starter, activities and homework
business sectors- primary, secondary & tertiary
Sources of business ideas
Gap in the market
Types of research
Research project homework- identify gap
starter- own dreams and aspirations (growth mindset)
What is a mission statement- short activity, links starter and own school mission
What is a vision statement- short activity, links starter and own school vision
Mission or vision? quiz
Why are statements important - research importance
Task: Re-write your starter and ensure you have a vision and mission
Extension- Look up school vision/mission
Share answers- think about next steps to achieve goals.
starter- discovering stakeholders
discuss effects on stakeholders if starter task company was to close
discuss shareholders- pie chart demonstration of shareholders
key skills- maths- calculating share percentage of example question
Few key terms & notes of a company to be written in books
2 legal document info for starting a company and extension task
Plenary: Advantages & disadvantages list to match up with either one- extension explain why selected for advantage or disadvantage.
Homework page: key examiner notes, 4 points need including when comparing legality of business ownership. 5 exam style questions worth 4 marks each.
Starter- oil spill images match news story (BP)
Short video BP consequences
Activity- Should ethics exceed legal expectations, article link.
Notes & Key terms
Kohlberg moral development video link- template to fill (attached activity sheet) and /Heinz dilemma to discuss
Activity sheet- match company to unethical behaviour (sheet attached)
Assignment task- Report: pick company and discuss ethical issues and how company conducts itself (could have students present).
Follow on session from my Promotion Lesson- Design mix and Above-the-line:
Asses prior knowledge (Above-the-line)
Merchandising & Packaging
Activity- Poster Activity
Share work prompt
A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples.
How to write a marketing mix
cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison
Porters generic competitive strategy
Promotions: above & below the line
What creates a brand
Importance of branding
Types of branding: manufacturer, generic, own label.
Benefits of strong branding: added value, elastcity, priemium pricing
Ways to build a brand: USP, advertising, sponsorship, social media
research task- company vision/missions
own goals and steps to complete
aims basis reasons
ethical washing powder add plenary to discuss based on learning- whats the message?
starter, plenary, activities and homework.
reasons for starting a business
key terms explained and task: entrepreneurs and social enterprise
Types of business sectors
Introduction to Aims
Homework: business idea and reasons for wanting to start- lesson content
Covers Kohlberg's Moral development (Hienz dilemma)
Introduction to Ethics and Ethical terms (CSR)
What is a trade off?
BP Oil spill Example
Multiple choice questions throughout and plenary quiz