AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting marketing objectives Sales volume and sales size Market size Market and sales growth Market share Brand loyalty This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of primary and secondary marketing research Qualitative and quantitative data Calculate market and sales growth, market share and size (already covered in 331) The value of sampling Random Stratified Quota The interpretation of marketing data positive and negative correlation and an understanding of the strength of the relationship understanding the concept of confidence intervals understanding extrapolation. The interpretation of price and income elasticity of demand data Interpretation of price and income elasticity of demand (PED and YED)* Analysis of the impact of changes in price and income on revenue* The value of the concepts of price and income elasticity of demand to marketing decision makers The use of data in marketing decision making and planning This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The process and value of segmentation, targeting and positioning Segmentation methods include: Demographic Geographic Income Behavioural segmentation Influences on choosing a target market and positioning Targeting may include Niche and Mass marketing Positioning should include Market mapping This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to manage supply to match demand and the value of doing so, methods include: Outsourcing (including the value of outsourcing) use of temporary and part time employees producing to order Influences on the amount of inventory held interpreting inventory control charts lead time re-order levels buffer level of inventory re-order quantities Influences on the choice of suppliers How to manage the supply chain effectively and efficiently and the value of this This lesson is written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The importance of capacity How to utilise capacity efficiently The importance of efficiency and labour productivity How to increase efficiency and labour productivity Difficulties increasing efficiency and labour productivity The benefits and difficulties of lean production Lean production should include ‘Just in Time’ vs ‘Just in Case’ How to choose the optimal mix of resources The mix of resources should include an understanding of labour and capital intensive processes How to use technology to improve operational efficiency This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 Methods of improving quality quality assurance vs quality control The benefits and difficulties of improving quality The consequences of poor quality This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting operational objectives Operational objectives include: costs quality speed of response flexibility environmental objectives added value This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Part 1: How to construct and analyse budgets and cash flow forecasts Variance analysis Adverse and favourable variances The value of budgeting How to construct break-even charts Break even output Margin of safety Contribution per unit Total contribution How to calculate and illustrate on a break-even chart the effects of change in price, output and costs The value of break even analysis Part 2: How to analyse profitability Profitability margins Gross profit Profit from operations Profit for the year How to analyse timings of cash inflows and outflows Payables Receivables The use of data for financial decision making and planning These lessons were written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The value of setting financial objectives to include: The concept of a return on investment Revenue, costs and profit objectives Cash flow objectives The distinction between cash flow and profit The distinction between gross profit, operating profit and profit for the year This lesson was written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet which covers: a) Internal and external stakeholders b) Stakeholder objectives c) Stakeholder and shareholder influences: o stakeholder: that the business considers all of its stakeholders in its business decisions/objectives o shareholder: that the business should focus purely on shareholder returns (increasing share price and dividends) in its business decisions/objectives d) The potential for conflict between profit-based (shareholder) and wider objectives (stakeholder) This was written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet which covers: a) Small business survival in competitive markets: o product differentiation and USPs o flexibility in responding to customer needs o customer service o e-commerce Written by Sarah Hilton from Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: Edexcel GCSE Business 1.1.1 The Dynamic nature of business complete lesson This lesson includes: Why new business ideas come about: Changes in technology Changes in what consumers want Products and services becoming obsolete How new business ideas come about: Original ideas Adapting existing products/services/ideas Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.4 MOTIVATION (COMPLETE LESSON) 254 This lesson includes a PowerPoint and a worksheet and covers: The importance of motivation in the workplace: Attracting employees, retaining employees, productivity How businesses motivate employees: Financial methods: remuneration, bonus, commission, promotion, fringe benefits Non-financial methods: job rotation, job enrichment, autonomy Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.4.1 BUSINESS CALCULATIONS (COMPLETE LESSON) 241 This lesson includes a PowerPoint and a worksheet and covers: The concept and calculation of: Gross profit Net profit Calculation and interpretation of: Gross profit margin Net profit margin Average rate of return Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.1 ORGANISATIONAL STRUCTURES (COMPLETE LESSON) 251 This lesson includes a PowerPoint and a worksheet and covers: Different organisational structures and when each are appropriate: Hierarchical and flat Centralised and decentralised The importance of effective communication: The impact of insufficient or excessive communication on efficiency and motivation Barriers to effective communication Different ways of working: Part time, full time and flexible hours Permanent, temporary, and freelance contracts The impact of technology on ways of working: efficiency remote working Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.2 CHANGES IN BUSINESS AIMS AND OBJECTIVES (COMPLETE LESSON) 212 This lesson includes a PowerPoint and a worksheet and covers: Why business aims and objectives change as businesses evolve: •In response to: market conditions, technology, performance, legislation, internal reasons How business aims and objectives change as businesses evolve: •Focus on survival or growth •Entering or exiting markets •Growing or reducing the workforce •Increasing or decreasing product range Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.4 ETHICS THE ENVIRONMENT AND BUSINESS (COMPLETE LESSON) 214 This lesson includes a PowerPoint and a worksheet and covers: The impact of ethical and environmental considerations on businesses: •How ethical considerations influence business activity: possible trade-offs between ethics and profit •How environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit •The potential impact of pressure group activity on the marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223 This lesson includes a PowerPoint and a worksheet and covers: Promotion: Appropriate promotion strategies for different market segments: advertising sponsorship product trials special offers branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.1 PRODUCT (COMPLETE LESSON) 221 This lesson includes a PowerPoint and a worksheet and covers: The design mix: Function, aesthetics, cost The product life cycle: The phases of the product life cycle Extension strategies The importance to a business of differentiating a product/service Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.2 PRICE (COMPLETE LESSON) 222 This lesson includes a PowerPoint and a worksheet and covers: Price: Pricing strategies Influences on pricing strategies: technology competition market segments product life cycle Written by Sarah Hilton for Revisionstation