This lesson covers: The 4 Ps of marketing and their importance Product Design, invention, innovation Product stages of the lifecycle Introduction, growth, maturity, decline Pricing methods Skimming, cost-plus, penetration, competitor, promotional Promotion – point of sale Price reductions, loss leaders, competitions, free samples Promotion - advertising Social media, websites, print media, television, radio Place – distribution of products and services Digital and physical distribution channels How the 4 Ps of the marketing mix work together The use of the marketing mix to inform and implement business decisions Interpretation of market data Changes in demand target market and market share changes in product effects of promotion This lesson is written by Sarah Hilton at Revisionstation

EDEXCEL GCSE BUSINESS 1.5.4 THE ECONOMY AND BUSINESS (COMPLETE LESSON) 154 This lesson includes a PowerPoint and a worksheet and covers: The impact of the economic climate on businesses: unemployment changing levels of consumer income inflation changes in interest rates government taxation changes in exchange rates Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.2.2 MARKET RESEARCH (COMPLETE LESSON) 122 This lesson includes a PowerPoint and a worksheet and covers: The purpose of market research: To identify and understand customer needs To identify gaps in the market To reduce risk To inform business decisions   Methods of market research: Primary research: survey, questionnaire, focus group, observation Secondary research: internet, market reports, government reports The use of data in market research: Qualitative and quantitative data The role of social media in collecting market research data The importance of the reliability of market research data Written by Sarah Hilton for Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of supply and demand It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

EDEXCEL GCSE BUSINESS 2.2.3 PROMOTION (COMPLETE LESSON) 223 This lesson includes a PowerPoint and a worksheet and covers: Promotion: Appropriate promotion strategies for different market segments: advertising sponsorship product trials special offers branding The use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters Written by Sarah Hilton for Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of ratio analysis It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Porter’s five forces, how and why these might change, and the implications of these forces for strategic and functional decision making and profits An understanding of the five forces to include: entry threat (barriers to entry) buyer power supplier power rivalry substitute threat This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.1 ORGANISATIONAL STRUCTURES (COMPLETE LESSON) 251 This lesson includes a PowerPoint and a worksheet and covers: Different organisational structures and when each are appropriate: Hierarchical and flat Centralised and decentralised The importance of effective communication: The impact of insufficient or excessive communication on efficiency and motivation Barriers to effective communication Different ways of working: Part time, full time and flexible hours Permanent, temporary, and freelance contracts The impact of technology on ways of working: efficiency remote working Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.4 PLACE (COMPLETE LESSON) 224 This lesson includes a PowerPoint and a worksheet and covers: Place: Methods of distribution: retailers and e-tailers (e-commerce) Written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Models of organisational structure Functional Product based Regional Matrix Influences on organisational design authority span hierarchy delegation centralisation and decentralisation The value of changing organisational design How managing the human resource flow helps meet human resource objectives: human resource plan recruitment training redeployment redundancy This lesson is written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Financial methods of assessing an investment, investment appraisal should include the calculation and interpretation of: payback average rate of return net present value Factors influencing investment decisions. Factors to include: investment criteria non-financial factors risk and uncertainty This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.2.5 USING THE MARKETING MIX (COMPLETE LESSON) 225 This lesson includes a PowerPoint and a worksheet and covers: How each element of the marketing mix can influence other elements Using the marketing mix to build competitive advantage How an integrated marketing mix can influence competitive advantage Written by Sarah Hilton for Revisionstation

235 External influences 3 THE COMPETITIVE ENVIRONMENT This complete lesson includes: a) The effects on businesses of competition in terms of competitor: • numbers • size • behaviour b) Ways for a small business to compete in a competitive market This lesson is written by Sarah Hilton at Revisionstation

This lesson is written by Sarah Hilton for Revisionstation and contains a comprehensive student worksheet and a teacher PowerPoint These are the topics covered in this lesson: a) Nature and purpose of contribution b) Calculation and interpretation of contribution c) Use of contribution as a decision-making technique

This is a complete lesson written by Sarah Hilton for Revisionstation and it covers the following topics: Interest rates how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance how fluctuating interest rates can affect consumer and business spending. Levels of employment Consumer spending

This lesson includes a Powerpoint and a worksheet and covers: a) Tariffs b) Import quotas c) Other trade barriers: o government legislation o domestic subsidies Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business (iGCSE) 1.6.3 The effect of interest rates on: • businesses • consumer spending. This is a complete lesson with a PPT and a worksheet Written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The importance of capacity How to utilise capacity efficiently The importance of efficiency and labour productivity How to increase efficiency and labour productivity Difficulties increasing efficiency and labour productivity The benefits and difficulties of lean production Lean production should include ‘Just in Time’ vs ‘Just in Case’ How to choose the optimal mix of resources The mix of resources should include an understanding of labour and capital intensive processes How to use technology to improve operational efficiency This lesson was written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.2 EFFECTIVE RECRUITMENT (COMPLETE LESSON) 252 This lesson includes a PowerPoint and a worksheet and covers: Different job roles and responsibilities: Key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff How businesses recruit people: Documents: person specification and job description, application form, CV Recruitment methods used to meet different business needs (Internal and external recruitment) Written by Sarah Hilton for Revisionstation

This is an essay planning sheet for Edexcel A level business but it’s in Word so it could be adapted to any board. I use these at revision time with U6 students together with past papers and the model marked answers. They use these to plan answers to the longer questions and it helps to cement the techniques for exams of using the case study as evidence to support their points.