Music Video revision unit for Component 1 exam 2022.
1 of the videos has been chosen by me, so no mark scheme is available.
4 of the videos have been used in A/AS Media previously so mark schemes are available to inform teaching.
Ed Sheeran - Take Me Back To London (Sir Spyro Remix) [feat. Stormzy, Jaykae & Aitch] –No mark scheme BUT suggested contented available.
Drake - God’s Plan and Beyoncé - Formation (Official Video) Mark scheme AS October 2020
Ed Sheeran - Shape of You (Official Music Video) Mark scheme available AS May 2018
Vance Joy - ‘Riptide’ Official Video Mark scheme available A Level October 2021
Tinie Tempah ft. Jake Bugg - Find Me- Mark scheme available A Level Autumn 2020
Slides included relate to:
Defining magazines as a media form
Language conventions in Harper’s Bazaar
Women’s Lifestyle magazines-codes and conventions
Vogue basic analysis
WIRED and ELLE codes and conventions analysis
The main functions of a magazine front cover
Semiotic analysis of magazines
Paradigms and Syntagms- applied to Elle and Vogue
Inside the magazine- alley, gutter, white space, anchorage
Magazine genres- women’s magazines, James Curran
Gauntlett’s Theory of Identity
Domesticity and Gender Stereotypes in Women’s Magazines
Representations of female beauty
Representations of race, ethnicity and national identity
Industry, economic control, horizontal integration
Curran and Seaton
IPC and vertical integration
Conde Nast and advance publications
Audience- Vogue Media Pack, NRS
The Big Issue
Front cover analysis
The Big Issue genre hybridity
Levi-Strauss- binary oppositions
Gauntlett- representations of gender
Feminist Theory: Liesbet Van Zoonen
Race and under representation
Industry- mainstream and alternative magazines
Impact of technological change
Digital distribution- Zinio
Regulation- Livingstone and Lunt
Power and Media Industries Theory: Curran and Seaton
Marketing and Distribution
Gerbner’s Cultivation Theory
Hall’s Reception Theory
Bulmer and Katz’s Uses and Gratifications
A unit on the Daily Mirror for Component 1, Eduqas A Level Media Studies.
Theorists: Levi-Strauss, Van Zoonen, Curran & Seaton, Livingstone & Lunt, Hesmondhalgh, Gerbner, Hall and Shirky.
**New 2021 Black Panther & Newspaper Cover Slides Added 252 slides
Advertising: Audiences, Tide and WaterAid
Tide- historical context
Tide- target audience
Tide- social and cultural context
Gerbner- Cultivation Theory
Stuart Hall’s reception theory applied to Tide
WaterAid- background info, social and cultural contexts
The Film Industry: Straight Outta Compton
Mainstream, High-Concept Films versus Independent films
The film Industry
Straight Outta Compton: Industry
SOC: marketing: online, trailers, posters
Black Panther slides
I, Daniel Blake- industry context
BBC Films, eOne
I, DB trailer
Newspapers: The Daily Mirror and The Times
Right Wing v Left wing
Criteria for selecting the news- news values, news agenda
Newspaper industry regulation
Set text: The Daily Mirror- annotate front cover, inside the newspaper, how newspapers target and attract audiences.
Applying Gerber’s Cultivation Theory to the Daily Mirror
Daily Mirror Contexts- social, political. Economical, influencers
Newspapers Codes and Conventions recap
Semiotics- Barthes, semiotic analysis of The Times cover
The Newspaper Industry
Who own the press?
Social and cultural change
Curran and Seaton
The Leveson Enquiry, IPSO, press regulation
IPSO & Impress
Hacked off campaign
Livingstone & Lunt
Set pages from the set texts
The Daily Mail
Who reads The Times?
The digital newspaper audience
The Times letters page
Times 2 Lifestyle supplement
Hard and soft news
The Times website and TV ads
A PPT presentation looking at The Sun newspaper.
Stuart Hall Reception Theory
Gerbner- Cultivation Theory
Recap of Act 2.
Group activites focusing on reading and analysing Act 3.1
The differentiated group activities are optional, the class could do the same activity.
A ‘big’ question exploring violence and conflict
English Language Persuasive Writing Lesson
Focus is on rivalry, loosely linked to Romeo and Juliet.
The lesson looks at examples of rivalry that exist in the world.
The students will analyse persuasive techiques in a text.
The task asks students to write persuasively to stop hate.
List of contents:
TV Media language, codes and conventions
Repetition and difference in crime drama
Binary oppositions- Levi Strauss
Crime drama partnerships
The crime drama in context
Challenging or subverting genre conventions
Van Zoonen, Laura Mulvey
The construction of gender through discourse
Theories of gender performativity
Representations of race and ethnicity
Ethnocentrism, Otherness and Racial Stereotyping
TV as a global industry
The Bridge: Economic factors
Visual codes- media language revision
The conventions of Nordic noir
Cultural industries theory: David Hesmondhalgh
TV formats and international remakes
Regulation Theorists Livingstone and Lunt, Ofcom
Regulation in a global age Advertising rules
Audience readings and responses- demographic factors and identity
Fandom: Henry Jenkins
Essential theories for TV