A set of 3 case studies for Edexcel A Level Business covering 1.5.5 Business choices and 1.5.6 Moving from entrepreneur to leader, including:
1.5.5 Business choices
a) Opportunity cost
b) Choices and potential trade-offs
1.5.6 Moving from entrepreneur to leader
a) The difficulties in developing from an entrepreneur to a leader
A series of 7 case studies covering Edexcel A Level Business 1.2.1 Demand including:
Factors leading to a change in demand:
o changes in the prices of substitutes and complementary goods
o changes in consumer incomes
o fashions, tastes and preferences
o advertising and branding
o demographics
o external shocks
o seasonality
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
A series of 6 case studies for Edexcel A Level Business studies, topic 1.1.1 The market covering:
a) Mass markets and niche markets:
characteristics
market size and market share
brands
b) Dynamic markets:
online retailing
how markets change
innovation and market growth
adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
Case studies on the following relevant businesses :
Apple
ASOS
Nike
Netflix
Amazon
Tesla
All case studies include content guidance, markscheme and answer structure guidance based on PeCAn-PiE and AJIM models.
A presentation to talk students through how to answer questions in GCSE Computer Science to get the best marks. The presentation talks through exam command words and how to interpret how much should be written based on the number of marks available and shows some exemplar answers.
A bumber set of 12 case studies covering Edexcel A Level Business 1.3.2 Branding and promotion, including:
a) Types of promotion
b) Types of branding
c) The benefits of strong branding:
o added value
o ability to charge premium prices
o reduced price elasticity of demand
d) Ways to build a brand
o unique selling points (USPs)/differentiation
o advertising
o sponsorship
o the use of social media
e) Changes in branding and promotion to reflect social trends:
o viral marketing
o social media
o emotional branding
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
A set of 5 case studies covering Edexcel A Level Business 1.4.2 Recruitment and Selection, including:
Recruitment and selection process:
o internal versus external recruitment
b) Costs of recruitment, selection and training
c) Types of training:
o induction
o on-the-job
o off-the-job
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
A series of 5case studies covering Edexcel A Level business 1.2.2 Supply including:
Factors leading to a change in supply:
o changes in the costs of production
o introduction of new technology
o indirect taxes
o government subsidies
o external shocks
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
A bundle of 7 knowledge organisers for GCSE Computer Science including:
Computing Hardware
Data representation
Databases
Networks
Programming
Software
The Internet and WWW
In the run up to completing the Programming Project (NEA) for OCR GCSE Computer Science, it is sometimes difficult to track and monitor progress. Students often don’t take suitable notes or keep detailed comments on their previous code to serve as an aide memoire in future programming. This learning diary facilitates student reflection and evaluation of their learning within a lesson and allows progress to be tracked across a series of lessons. It could also be used to support tracking the progress of students within NEA lessons, perhaps as part of a homework.
A series of 5 case studies for Edexcel A Level Business studies 1.1.2 Market research covering:
a) Product and market orientation
b) Primary and secondary market research data (quantitative and qualitative) used to:
o identify and anticipate customer needs and wants
o quantify likely demand
o gain insight into consumer behaviour
c) Limitations of market research, sample size and bias
d) Use of ICT to support market research:
o websites
o social networking
o databases
e) Market segmentation
Businesses included are:
Unilever
McDonald’s
Coca-Cola
Nike
Apple
Case studies include key points for discussion, markscheme and answer structure following the PeCAN-PiE and AJIM models.
A set of 9 case studies for Edexcel A Level Business Studies on 1.4.3 Organisational Design including:
a) Structure:
o hierarchy
o chain of command
o span of control
o centralised and decentralised
b) Types of structure:
o tall
o flat
o matrix
c) Impact of different organisational structures on business efficiency and motivation
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
A series of 5 case studies covering 1.2.3 Markets, 1.2.4 Price elasticity of demand and 1.2.5 Income elasticity of demand including:
The interaction of supply and demand
The factors influencing price elasticity of demand
The significance of price elasticity of demand to businesses in terms of implications for pricing
The factors influencing income elasticity of demand
The significance of income elasticity of demand to businesses
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
All 15 case studies for Edexcel A Level Business Studies, Theme 1, Topic 1.1Meeting customer needs including all subtopics on the market, market positionig and market research.
A set of 18 case studies for Edexcel A Level Business Studies 1.4.4 Motivation in theory and practice, including:
a) The importance of employee motivation to a business
b) Motivation theories:
o Taylor (scientific management)
o Mayo (human relations theory)
o Maslow (hierarchy of needs)
o Herzberg (two factor theory)
c) Financial incentives to improve employee performance:
o piecework
o commission
o bonus
o profit share
o performance-related pay
d) Non-financial techniques to improve employee performance:
o delegation
o consultation
o empowerment
o team working
o flexible working
o job enrichment
o job rotation
o job enlargement
Each case study contains key points to consider and key discussion points along with a mark scheme and answer structure guidance following the PeCAN-PiE and AJIM models.
By the time most students are in Year 7 they are extremely familiar with using computers for entertainment, research and school work. However, very few will have given the computer itself much thought. It is unlikely that they will know the origins of the first electronic computer or how computers have developed over the decades. Although they might have heard of the term, ‘transistor’, very few will know their role or how their development has been predicted by Moores’ Law. Even less will know about how computers process data and switch between tasks whilst working. And whilst they are familiar with the term, ‘software’, do they really know what it means?
This scheme of work aims to provide a gentle introduction for students to the world of computers and computing