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Full mini unit (19 files) to enable you to teach audience theory and help your students develop textual analysis skills. The focus is on analysing an advertising campaign.
- Students will study a range of engaging media texts (provided)
-Students will be able to learn, understand and apply some basic theories of audience.
-Students will study an advertising campaign and be able to analyse texts using the key concepts.
- Students will enjoy discussion and debate about a topical issue.
Covers: textual analysis of media language, key audience theories. comparing media texts.
Varied and adaptable tasks plus MARKED EXEMPLAR WORK and adapted easy to use mark schemes included. Mark schemes are included which have been closely adapted from the AQA scheme but can easily be adjusted to OCR or WJEC as skills the same for this aspect of media studies.
Suitable for AS students and able GCSE students. Also, excellent for revision of analysing media texts.
So, what's the subject?
I decided to capitalize on one of the most interesting events of modern times- the unlikely election of a certain Donald Trump to enthuse my media students. One of Trump's strengths during a protracted promotional campaign leading up to the election was an EXCELLENT media team who produced a number of exceedingly clever media texts to present Trump as the hero waiting in the wings to save the nation! Obviously, Trump is a contentious issue and a few students got quite sniffy initially but the focus is on the SUCCESS OF THIS MEDIA CAMPAIGN not Trump himself and once made clear, the students really enjoyed the lessons on this.
Great debates ensued among my students- although many dislike Trump it is without question that the American media were against him and you need to start from this perspective. It is so interesting. There is a fun video which sums up (1) the media bias (2) how Trump crept into power and (3) how unexpected the victory was considering he began as a total joke at the following link: https://www.youtube.com/watch?v=tQgq_R13V3s shorter version here: https://www.youtube.com/watch?v=Qzl8xjkgXCo
The unit also involves analysing Hillary Clinton's ads as a basis for comparison.
If you have a query regarding this resource or need further help or information subsequent to your purchase please don't hesitate to message me.
Please check out my other resources for teaching the key concepts...
- Full unit including a 77 slide power point to teach multiple concepts using an AMAZING crime documentary which is free to watch on YouTube (with all tasks, resources, mark schemes and exemplar work included) https://www.tes.com/teaching-resource/key-media-concepts-and-theory-full-unit-gcse-media-studies-as-media-studies-11710838
- i also have a reusable key concepts mat.