AQA A Level Business UNIT 3 - Decision Making to Improve Marketing Performance

A 4 part resource that includes detailed teacher PowerPoint resources covering Unit 3 of the A Level Business course.

PowerPoints include:
•Setting marketing objectives
•Understanding markets and customers
•Segmentation, targeting and positioning (STP)
•Using the marketing mix

Each presentation contains extensive, detailed notes that are specific to the exam requirements of the AQA. These resources are designed to be engaging and accessible and all contain the Quick Fire Five knowledge questions, a short objective test or calculation questions and an essay practice (all with suggested solutions).

In addition, each presentation is accompanied with a FREE student revision notes handout to assist with the delivery of the material.


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Created: Jun 9, 2018

Updated: Mar 10, 2020

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