Marketing, competition and the customer Lesson Plan 'MS word doc.' IGCSE Business Studies

Lesson Plan
Topic: Achieving quality production - ‘MS word doc.’
Lesson Objective: are shared with the students for awareness and expectation of lesson outcome.
At the end of the lesson, the students will be able to;
Explain the role of marketing. •• Identifying customer needs •• Satisfying customer needs. •• Maintaining customer loyalty •• Building customer relationships. Market changes. •• Why customer/consumer spending patterns may change. •• The importance of changing customer needs •• Why some markets have become more competitive •• How businesses can respond to changing spending patterns and increased competition. Concepts of niche marketing and mass marketing. •• Benefits and limitations of both approaches to marketing. How and why market segmentation is undertaken. •• What are the, e.g. according to age, socio-economic grouping, location, Gender •• Potential benefits of segmentation to business. •• Recommend and justify an appropriate method of segmentation in given circumstances
NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.