In this resource I have covered the content of GCSE Business AQA and GCSE Business - Marketing Mix. This resource includes a Power Point.
The following criteria is involved in the resource:
- Introduction to the marketing mix
- Product
- Product development
- Product differentiation
- Product portfolio
- Product life cycle
- Extension strategies
- Price
- Price and demand
- Pricing methods
- Factors that influence price
- Place
- Distribution channels
- Promotion
- Advertising
- Public relations
- Sales promotion
- Sponsorship
- Social media
- Personal selling
- Balancing the marketing mix based on the competitive environment
- Technology
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£3.00