The Marketing Mix: Price

The latest in the new series of PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification but is suitable for all boards. These slides and hand out are designed to support the delivery of the Component One topic of the marketing mix and price. These notes analyse all aspects of the Price including an assessment of the influence of supply and demand upon pricing strategies, price makers, price takers and a critique of the pricing strategies themselves including: price penetration; price skimming; psychological pricing; cost-plus pricing; contribution pricing; destroyer (predatory) pricing; loss leaders and competitive pricing. The slides contain the Quick Fire Five questions and also a practice essay (all with suggested solutions). In addition to the main PowerPoint a PDF copy of the notes has been provided to assist with pupil hand outs.