*FULL LESSON* Do Mass Media Impose American Values and Life-Styles on the World? A-Level Sociology

This full 60-minute lesson (including a 10-mark exam question for homework) teaches students about globalisation and how far Mass Media impose western or American values and life-styles on the world. The lesson includes a booklet with a range of activities which students work through. This lesson also features provoking questions to prompt discussion, as well as video clips dealing with the hybridisation of Western culture in the Arab world. Key words and theories include: global culture, cultural homogenisation, cultural/media imperialism, hybridisation, hybrid culture, Flew (2002), Sklair (2012), Kellner (1995), Ritzer (2008), Fenton (1999), Compaine (2005), Tomlinson (1999).