1.5.1
Role of an
entrepreneur
a) Creating and setting up a business
b) Running and expanding/developing a business
c) Innovation within a business (intrapreneurship)
d) Barriers to entrepreneurship
e) Anticipating risk and uncertainty in the business
environment
1.5.2
Entrepreneurial
motives and
characteristics
a) Characteristics and skills required
b) Reasons why people set up businesses:
o financial motives: profit maximisation and profit
satisficing
o non-financial motives: ethical stance, social
entrepreneurship, independence and home working
1.5.3
Business objectives
a) Survival
b) Profit maximisation
c) Other objectives:
o sales maximisation
o market share
o cost efficiency
o employee welfare
o customer satisfaction
o social objectives
1.5.4
Forms of business
a) Sole trader, partnership and private limited company
b) Franchising, social enterprise, lifestyle businesses, online
businesses
c) Growth to PLC and stock market flotation
1.5.5
Business choices
a) Opportunity cost
b) Choices and potential trade-offs
1.5.6
Moving from
entrepreneur to
leader
a) The difficulties in developing from an entrepreneur to a leader
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