Research Techniques Media studies - primary & secondary research - quantitiave & qualitative data

Resources to support the exploration of research techniques.

Over 70 power point slides and activities to support students through the process of conducting research. Resources will support students in doing the following:

- explore the effectiveness of and create questionnaires
- understand the difference between primary and secondary research
- use the NRS website (secondary research) to investigate print media audiences
- gather qualitative and quantitative data
- explore mass and niche audiences
- conduct audience research, market research and production research
- research attitudes and preferences in TV
- Use the BARB website (Secondary research) to investigate viewing figures
- Gather research to gain data ahead of creating a new media product
- present the results of research

Differentiation by points. Tasks have a varying number of points attached. The higher the number of points: the more complex the task.