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Title

BTEC Business Unit 38 | Marketing Communications in Business | Level 3 Revision Visuals

Description

A clear and visually engaging set of revision resources for Pearson BTEC International Level 3 Business – Unit 38: Marketing Communications in Business.

Designed to support teaching, assignment preparation, revision and independent study, these visual resources break the key Unit 38 content into concise, student-friendly sections.

The pack helps learners understand how businesses use marketing communications to achieve aims and objectives, communicate effectively with target audiences and select appropriate promotional techniques and media.

The visual format is particularly useful for learners who benefit from concise explanations, clear organisation and accessible reference materials.

Unit 38 is internally assessed. Pearson’s assessment approach includes investigating communication techniques used by contrasting businesses and producing and presenting a marketing communications plan for a specific product or service. :chatgpt-content-reference{index=“2”}

Keywords

BTEC Business, BTEC International Business, BTEC Level 3 Business, Pearson BTEC Business, Unit 38 Marketing Communications in Business, Marketing Communications in Business, BTEC Unit 38, marketing communications, marketing communication, promotion, promotional mix, advertising, sales promotion, public relations, PR, direct marketing, personal selling, AIDA model, target audience, communication model, marketing media, digital marketing, traditional marketing, promotional techniques, marketing campaign, marketing plan, marketing communications plan, ethical marketing, communication channels, marketing objectives, brand awareness, customer communication, BTEC assignment, assignment support, BTEC Business revision, marketing revision, revision visuals, knowledge organiser, SEN Business, SEND Business

Copyright / Usage Statement

© 2026 Coffee Owed. All rights reserved.

This is an independently created educational resource designed to support teaching and learning for Pearson BTEC qualifications.

Pearson, BTEC and associated qualification titles are trademarks of their respective owners. This resource is not produced, endorsed or approved by Pearson Education.

All original written content, layouts, graphics, revision materials and resource design contained within this product are © 2026 Coffee Owed.

This resource is supplied under the applicable TES licence and may not be resold, redistributed, uploaded to other websites or shared beyond the permissions of that licence.

Get this resource as part of a bundle and save up to 29%

A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.

Bundle

BTEC International Level 3 Unit 38 | Marketing Communications in Business | Workbook + Revision Visuals

## Title **BTEC International Level 3 Unit 38 | Marketing Communications in Business | Workbook + Revision Visuals** ## Description A complete **BTEC International Level 3 Unit 38: Marketing Communications in Business** bundle, combining a detailed student workbook with supporting **revision visuals**. The resource helps learners understand how businesses communicate with customers, select appropriate promotional methods and plan effective marketing communications. Topics include: - Purpose of marketing communications - Target audiences - Advertising - Sales promotion - Public relations - Direct marketing - Personal selling - Choice of media - Promotional methods - Marketing communication objectives - Campaign planning - Costs and timescales - Presenting a marketing communications plan Ideal for **Level 3 learners, international schools, colleges and post-16 vocational programmes**. Suitable for classroom teaching, independent study, revision and assignment preparation. ## SEO Keywords BTEC International Level 3, BTEC Unit 38, Unit 38 Marketing Communications in Business, marketing communications, advertising, sales promotion, public relations, direct marketing, personal selling, promotional methods, target audience, marketing media, marketing communications plan, BTEC marketing workbook, revision visuals, Level 3 marketing resources, international BTEC resources ## Copyright © 2026 Coffee Owed. All rights reserved. This bundle is independently created to support learners studying **Pearson BTEC International Level 3 – Unit 38: Marketing Communications in Business**. It is not produced, approved, endorsed or sponsored by Pearson Education Limited. Pearson, BTEC and associated qualification names and unit titles remain the property of their respective rights holders and are referenced solely to identify the educational context. All original explanations, activities, worksheets, revision visuals, examples, tables and designs within this bundle remain the intellectual property of the creator. **Short footer:** © 2026 Coffee Owed. Independently created for Pearson BTEC International Level 3. Not affiliated with or endorsed by Pearson.

£9.99

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