Students should
- understand why businesses conduct market research
- understand the difference between qualitative and quantitative market research
- be able to interpret and use qualitative and quantitative market research findings to help make appropriate decisions for different types of business
- be able to identify the benefits and drawbacks for various market research techniques and select the best method for a given business
- be able to manipulate and interpret data from tables and charts
- be able to identify market size and market share
Complete lesson written by Sarah Hilton for Revisionstation
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