Students should
- be able to analyse the growing importance of e-commerce and m-commerce and how it can extend the reach of businesses to include international markets
- be able to identify the benefits and drawbacks of a business using e-commerce and m-commerce
- be aware of the importance of the four elements and how they work together
- be able to recommend appropriate marketing activities for a given business
- be able to recognise how the marketing mix evolves over time and evaluate how businesses may react to this
Complete lesson written by Sarah Hilton for Revisionstation
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