This full lesson covers the following areas of Learning Aim B of Unit 2: Developing a Marketing Campaign;
- Developing the rationale
- Interpretation, analysis and use of data
- Identification of further sources of information
- Evaluation of the reliability and validity of the information gathered
- The product life cycle
The lesson has links to Knowledge, Skills and Behaviour and external media to help engage learners. There are a wide range of tasks involved in this lesson to allow your learners to consolidate their learning.
Images removed for copywrite reasons, you will need to add your own images e.g. business logos.
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